We looked at your digital presence.
Here's what the data is telling us.
Orlando Shakes has real brand authority and an audience that loves what you do. Awareness with your patrons isn't the challenge, however your existing digital infrastructure wasn't built to reach anyone new. Search visibility beyond the company name is thin, locals can't find you because of fixable technical errors, and there's no system in place to capture high-intent audiences actively looking for live theater in Orlando right now. These aren't branding problems, however they are infrastructure and strategy gaps with a direct line to ticket sales.
What We're Seeing
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Invisible to new audiences
Over 72% of search traffic is branded, meaning people who already know you exist. Anyone searching for "live theater Orlando" or "shows this weekend" is landing somewhere else.
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Local discovery is suppressed
There are technical errors in your local listings actively working against you in Google Maps and local search results. These are fixable problems with direct impact on walk-up traffic.
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Rankings are quietly declining
Keyword rankings have been slipping. Existing content isn't being maintained or structured in a way that sustains or builds visibility over time.
💰
$10K/mo in free ad spend sitting unused
As a nonprofit, Orlando Shakes qualifies for Google's Ad Grant program: $10,000 per month in free search advertising. There are currently zero paid keywords running.
How We Work With You
Live entertainment isn't pre-packaged, and neither is what we offer. We come in, look at what's actually happening, and tell you exactly what needs to be fixed, in what order, and why. From there, you decide how involved you want us to be.
Option 01
The Consult
We do a comprehensive audit of your digital systems: SEO, local presence, content, site infrastructure, and the platforms and tools you're using. We identify what's broken, what's underperforming, and what's missing, then prioritize everything by what will have the most direct impact on your bottom line.
Full digital presence audit
Prioritized issues list ranked by revenue impact
Strategic recommendations you can act on, with or without us
Option 02
Consult + Build
We run the consult, then stay on to fix what we find. This is a defined project engagement scoped around the issues we identify. You get a clear deliverable list, a timeline, and a team that already understands your systems because we built the roadmap.
Project-based execution of prioritized fixes
Scoped to specific deliverables. No open-ended retainer.
Option 03
Monthly Marketing
Ongoing management of your digital marketing: content, SEO, social, email, and reporting. We run your marketing systems so your internal team doesn't have to, with regular check-ins and full visibility into what's being done and why.
Ongoing SEO, content, and social management
Monthly reporting tied to ticket sales and audience growth
Flexible scope that scales with your season
Beyond Marketing
Internal Digital Infrastructure & Process Efficiency
We also offer a standalone engagement focused on how your organization runs internally. We look at your project management tools, how work gets assigned and tracked, where communication breaks down, and how information moves across your team. Most performing arts organizations have systems that grew organically and work until they don't. We can map what's actually happening, and build the infrastructure to make it run cleaner, faster, and with less manual overhead.
Project Management
Workflow Mapping
Communication Systems
Task Tracking
Process Documentation
Task Automation
AI Integration